JENNIE who is the main rapper and lead vocalist of BLACKPINK, has carved a distinct niche in the world of K-pop with her powerful stage presence and captivating performances. Beyond her musical prowess, JENNIE has become a prominent figure in the fashion and beauty industries, serving as the face of several prestigious brands over the years. Here, we highlight her notable collaborations and enduring relationships with various companies that span her career.
1- CHANEL (2017) +7 years
2- Adidas (2018) She had started a collaboration with Adidas along with the group, and now that the four have left YG Entertainment, Adidas has chosen to continue with just Jennie. +6 years
3- Gentle Monster (2019) +5 years
4- HERA (2019) +5 years
5- Calvin Klein (2020) +4 years
JENNIE X CHANEL
Jennie has been a prominent face of Chanel, one of the leading brands in the fashion world, for many years. She has been involved in many global campaigns symbolizing the elegance and luxury of Chanel, strengthening the brand’s global influence. Jennie’s collaboration with Chanel has spanned a wide range of projects, from successful collection launches to iconic jewelry campaigns. This collaboration has contributed to Jennie’s recognition as a fashion perception and style icon, strengthening Chanel’s young and dynamic image. Jennie’s connection with the brand and her impressive collaboration have attracted great attention both in the fashion world and among her fans, demonstrating that her relationship with the brand is strong and long-term.
1- Chanel Coco Neige Winter 2020/21 Collection (https://youtu.be/MRkCYR_JwSQ)
2- Chanel Coco Crush Jewelry Campaign 2022 (https://youtu.be/F80LStiaTso)
3- Chanel Mini Bag Campaign 2022 (https://youtu.be/zuiAzvLzN0o)
4- Chanel Coco Crush Jewelry Campaign 2023 (https://youtu.be/7d8wsV0nln4)
5- Chanel Coco Crush Jewelry Campaign 2024 (https://youtu.be/7B7EROlV1M0)
6- Chanel Watches: Première Édition Originale 2024 (https://youtu.be/ETRwdBJ8M-I)
JENNIE X ADIDAS
Jennie has been working with Adidas as a group brand ambassador since 2018 as a member of Blackpink. While initially maintaining her connection with Adidas along with the group, after the Blackpink members left YG Entertainment, Jennie began collaborating with Adidas individually. Adidas chose Jennie as the face of the brand, emphasizing her unique style and global appeal. Jennie’s collaboration with Adidas reinforces the brand’s young and dynamic image and strengthens Jennie’s influence in the fashion world.
1- Adidas 1000 Originals 2023 (https://x.com/adidasoriginals/status/1707307367543578647)
2- Adidas x CLOT Gazelle by Edison Chen 2024 (https://youtu.be/y1vL4-H0bxE)
The fact that a group ambassador collaboration continued with a single person after the members left YG Entertainment proves that Jennie is at a different point for fashion and brands.
JENNIE X GENTLE MONSTER
1- Jentle Home (2021) (https://youtu.be/BhyEy4JUeQo) (https://youtu.be/IApBQj7OOQY)
2- Jentle Garden (2022) They even released a game related to this collection: (https://x.com/_GentleMonster_/status/1494506806168932357)
3- Jentle Salon (2024) (https://youtu.be/oVy1s-QwRg0) (https://youtu.be/R53GmsmNrjA)
Jennie had launched a game for Jentle Garden, which had generated significant excitement among her fans. The game had emerged as part of her collaboration with Gentle Monster, aiming to present the brand’s innovative and artistic approach on a digital platform. Jennie’s style and aesthetic had heavily influenced the game’s design, allowing fans to immerse themselves more deeply into the world of the brand. The game had strengthened Jennie’s popularity and her connection with Gentle Monster, enhancing interaction with the brand’s young and fashion-conscious audience. Jennie’s release of the Jentle Garden game had innovatively bridged the worlds of fashion and digital realms, boosting the brand’s global recognition and offering fans a unique experience. She may be the first idol to make a game about a collection she released with a brand she collaborated with.
JENNIE X HERA
Jennie has been the face of the cosmetic brand HERA since 2019, participating in numerous campaigns over the years. Her influence on sales and long-standing collaboration with the brand have been significant. On April 1, 2024, they had signed a six-year contract reaffirming their enduring partnership. Jennie has numerous commercials with HERA. You can watch each one below.
1- Red Vibe – Red Against Red (2019) (https://youtu.be/jP2qJssTZ1A)
2- Sensual Aqua Lipstick 15S (2019) (https://youtu.be/dcpfleKnY8k)
3- Nothing But Black – Hera Foundation with Jennie (2020) (https://youtu.be/1LZ1nXbjcFY)
4- Sensual Nude Balm & Gloss (2022) (https://youtu.be/ZfCFF0a1pwE)
5- Sensual Powder Matte: Thin Glow (2022) (https://youtu.be/aVQQgU44Nks)
6- Silky Stay Foundation (2022) (https://youtu.be/eTdfSRK55Hk)
7- Glow Lasting Foundation (2023) (https://youtu.be/eOWG-d2lP7E)
8- How far can you go? New brand film with JENNIE (2023) (https://youtu.be/MZdGr8RPcT0)
9- Rouge Classy Seoul Red (2024) (https://www.youtube.com/shorts/RN1HCvNE1QU?feature=share)
JENNIE X CALVIN KLEIN
Jennie has been a longtime ambassador for Calvin Klein, spearheading global campaigns for the brand. Calvin Klein has chosen her as a significant figure reflecting the brand’s youthful and modern image. Her elegance, style, and charisma enhance the brand’s impact in the fashion world and appeal to a wide audience. Featuring Jennie in Calvin Klein’s campaigns not only boosts the brand’s global visibility but also strengthens her influence in fashion and popular culture. According to a report in 2023, one Instagram post by Jennie is worth 2.8 billion won and Calvin Klein earned 68 million USD through their collaboration with Jennie.
1- Calvin Klein Spring Campaign (2022) (https://youtu.be/gjDm_sInaSk)
2- This is JENNIE’s World: The Limited Edition Capsule Collection (2023) (https://youtu.be/JFIyFV44OLI)
3- Calvin Klein Fall Campaign (2023) (https://youtu.be/_bCL625Y4MM)
4- Calvin Klein Spring Campaign (2024) (https://youtu.be/VW5w3WdxRAg) (https://youtu.be/PpNRt7D5XaA)
Jennie’s endorsement by global brands for their campaigns is a testament to her formidable sales power and influential status in the world of fashion. As the face of prominent brands like Calvin Klein, Jennie not only embodies a distinctive style but also serves as a powerful catalyst for brand visibility and consumer engagement on a global scale. Her association with these brands amplifies their appeal to a diverse audience, leveraging her immense popularity across various demographics, particularly among the younger generation and fashion enthusiasts.
Her influence extends beyond her role as a K-pop idol; she is recognized for her impeccable fashion sense and trendsetting abilities. By featuring her in global campaigns, brands capitalize on her ability to set trends and influence fashion choices worldwide. Her presence in advertising campaigns not only enhances brand awareness but also reinforces their image as trend-forward and culturally relevant entities. We will be eagerly awaiting her global campaigns and first solo full album.
