Guys, don’t you think that the behavior of New jeans charting in the US is weird?
From the outside, it looks like they have a lot of hits and are hugely popular among locals, but how come they spend 3 weeks on the Billboard Hot 100 without entering the US streaming chart? All BLACKPINK title songs since Ddu-de Ddu-du chart there and Fifty-Fifty got its entry immediately alongside the debut of Cupid on the Hot 100.
I admit I didn’t think much about it initially because Twice also didn’t make the US Streaming Chart even though they had two Hot 100 entries. But Twice only spent one week on the official Billboard charts.
New jeans stayed there for 3 weeks though, and even though we know that New jeans is hugely known in the K-pop community, an US Streaming Chart entry would prove the success and popularity HYBE and Min Heejin’s Ador have been claiming to them.
The only plausible reason I could find for this is royalty-driven algorithms tools that boost New jeans reach on Spotify and Apple Music. It simultaneously decreases the equivalent value of 1 stream.
How can a song manage to hit 500k daily streams for months in the US like Ditto and OMG (surpassing even BLACKPINK’s biggest hits in accumulated charting streams in the country in a few weeks) and not be able to chart in Billboard most reliable streaming chart for that said country?
It’s sad that HYBE/Ador is willing to change the way of listening just to try to find an alternative global front-runner to BTS.