Netizens are divided over LE SSERAFIM’s first full album ‘UNFORGIVEN’ ALBUM TRAILER ‘Burn the Bridge’

LE SSERAFIM’s first full album ‘UNFORGIVEN’ ALBUM TRAILER ‘Burn the Bridge’

Comeback May 1 (Monday) at 6pm

1. I don’t know anything else, but I think the song will be so good

2. I thought it was a Japanese album…ㅋㅋㅋ

3. K-pop idol group speaking in Japanese in the teaser;;;;;;; Why did they do this? Korea seems to be crazy about Japan these days.. Crazy

4. Why did they start with Japanese?

5. Why did a Korean girl group release the teaser that starts in Japanese?

6. Is this a Japanese album?

7. HYBE really likes Japan

8. LE SSERAFIM is good, but why do they always start in Japanese? It’s not even a Japanese group

9. I got goosebumps, the quality is good

10. It’s like a Japanese sci-fi movie

11. I got goosebumps watching it

12. I’m curious what the song will be

13. I’m not even a fan, but I’m so excited

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God Marketing

8’m guessing koreans does not know about Global Appeal. Because by speaking in multiple languages, K-Pop groups can appeal to a wider global audience. This can increase their popularity and help them gain more international fans.


Le Sserafim have pretty much always implemented Korean, Japanese, and English alike in their trailers/work, at this point you either accept it as part of their identity as a group or you simply stay bitter about it 🤷🏼‍♀️ It’s strictly on each individual

As for the trailer in itself: my girls are taking it 🤌🏻 I’m seated! Can’t wait for the album


Act like you care abt hybe group lol. Stay pressed


You need to accept that 2 out 5 is japanese. And they will use japanese, korean and english in their intro forever and ever lol

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