Why is Jennie EMV so low ?

BLACKPINK members occupy the Top 5 list of K-pop Idol Influencers with the highest Earned Media Value (EMV) at the Paris Fashion Week Menswear/Womenswear SS23!

 

1. #LISA    (@celineofficial) $29M

2. #JISOO    (@Dior) $22.4M

3. #ROSÉ    (@YSL) $21.7M

5. #JENNIE    (@CHANEL) $11.4M

Jisoo of BLACKPINK Tops The List of Top 10 Influencers at Paris Fashion Week Womenswear Spring/Summer 2023

BLACKPINK’s #LISA    is the #1 Influencer at Paris Fashion Week with the HIGHEST Earned Media Value — $29M EMV and 12% engagement rate.

All members have more than 20M EMV , why jennie, whose fans proclaim that she is superior to all members could not have the same numbers?